Woolworths is facing legal challenges over its promotional pricing system, with executives defending the 'Prices Dropped' rules designed to prevent manipulation. In court, they emphasized the need for integrity in pricing practices amid rising concerns.
Additionally, the supermarket's recent admission regarding its price modeling has sparked questions about its discount strategies. Customers at Woolworths and Coles are reportedly lining up to claim potential refunds of up to $5,000 due to alleged pricing misconduct.