Jellyfish is encouraging businesses to leverage large language models for optimizing their ad buys, aiming to streamline the process and enhance targeting efficiency.
Meanwhile, Meta has rolled out updates to its ad performance tools, significantly lowering barriers for small and medium-sized businesses (SMBs). Additionally, Meta is introducing a new 'Easy Button' for its Conversions API (CAPI), making it simpler for advertisers to implement and manage their ad campaigns.