In a bid to galvanize support for the Tamil Nadu Vanniyar Katchi (TVK) in the upcoming 2026 elections, actor Vijay has encouraged children to persuade their parents to vote for the party. This call to action highlights the significant influence Vijay holds over his fanbase, particularly among younger demographics.

As the political landscape evolves, the TVK is positioning itself as an extension of Vijay’s film universe, tapping into the so-called 'Vijay Wave.' Rhevanth Charan, a key figure in the party, is banking on this momentum to enhance TVK's visibility and appeal during the Maduravoyal Poll Push.